In 2006 I left the family structure because it was time to challenge myself about, and to get out of that "bell jar" around you, where your father is keeping avoiding you making mistakes or taking action to fix them.
I accepted the job of directing the construction of a hotel from scratch. I had to follow all activities related the plannning , furnishings, personnel selection, analysis and positioning of the product in the market and last but not least: the start up.
So I would really served our course of Hotel Management!
I was very young and enthusiasm exceeded the sense of responsibility.
I arrived with the belief that soon we would have opened. In fact the building had a roof made and nothing else. It was yet to be done.
The owner is a builder who was building the hotel with the goal of putting "the cerry on the cake". Unfortunately there are many people that dispite having disposable income, come into this business without any real experience and not knowing where to start. Unfortunately there are many,which from a mistaken belief, they end up paying the economical conzeguenze.
If you have the financial ability to buy a hotel, before investing your money in the purchase, it is best to spend it to make a preventive market research.
This is one of the activities that are taught during the course of Hotel Management.
There are many available agencies that deal with doing market research, but if you do not want to use them or as in my case, you have a "sponsor",- who believes they are a waste of money,- I'll explain why and how to make them.
If you have decided to take the plunge, from being an employee to an business owner, you might run into one of these situations:
- Building a new hotel
- Purchase an existing hotel
- Take a hotel management
In the course of Hotel Management at TIHA, we devote a lot of time to give you awareness of how having enough money is not enought to make the right decision. We urge our students to understand that, whoever is on the other side, very often proposes figures of rent and \ or sales, based on mortgage repayments, the debts to be closed or if the hotel is a family property.
You can counter or understand their ideas, which are based only from a careful market analysis.
Where is located the hotel? What are the market trends? What is the spending power? And yet, what occupation did the hotel before or what occupation do neighboring hotel? What is their average revenue and what is the RevPor? Where customers arrive? What leads them to attend that particular location?
Each of these questions require answers as much as possible accurate and informative.
In my career I have really seen a lot. Reading this, you might think it is not important, in the analysis phase, to know why customers are/are not in a particular location.
I'll give an example.
About a decade ago in a nearby town, an hotel has been put on the market for selling, and it was working very well. Who bought it (paying a lot of money) was sure he had done a great deal. I wondered for a long time why the owner decided to sell it, until one day I had the answer. The hotel in question, had in fact, only one major customer, which was a refinery not far from the building. The owner came to know well before the general public, that the refinery had almost completed an identical plant to the other side of the sea, and of a maximum of one year would close that. So it was.
In fact the analysis that we teach to do in the course of Hotel Management corsi di hotel Management at TIHA, digs much deeper these topics.
During the Hospitality Management Course,we teach you not only how to analyze the market and potential customers, but also how to analyze the competitors, make a strategic plan, create an action plan, and more, which we will discuss in future articles.
By participating in Hotel Management Course, came into a world that will continue to follow you and to support you even after you have completed your course of studies. With our students, we aim to create a relationship that goes far beyond the course.
Come and see.